Hidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj

This podcast episode emphasizes the importance of looking beyond superficial differences and recognizing the commonalities that unite people worldwide. It challenges the use of thumb rules and stereotypes in understanding consumer behavior, highlighting the need to understand consumers on an individual level. The episode explores cross-cultural similarities in snacking habits, car-buying motivations, and apparel shopping preferences. It also delves into the concept of egocentric bias and the potential of cluster analysis in reducing this bias and creating inclusive spaces in organizations.