In this episode, we hear from Gabe Whaley, the founder and CEO of MSCHF, a company celebrated for its bold and viral creations. The conversation delves into MSCHF's distinctive approach to cultural production, highlighting their commitment to uninhibited creativity and a readiness to challenge norms across various fields, including art, fashion, and technology. Whaley shares insights on the company's journey from digital initiatives to tangible products, the significance of fostering a collaborative and fearless creative atmosphere, and the valuable lessons learned while navigating venture capital and the high-fashion landscape. He underscores the importance of capturing and owning a specific emotion—subversion and unrestrained creativity in MSCHF's case—as a crucial element of their success.