EP #269] [ENG] - Understanding the science behind having an Ecommerce business - Peter Murphy Lewis

In this episode of the Ecommerce Lab podcast, Vincenzo Toscano and Peter Lewis dive into the realities of buying and scaling ecommerce businesses. They challenge the common "plug-and-play" notion, highlighting why profitability, operational efficiency, and diversification beyond Amazon are vital. Their discussion underscores the importance of community in navigating the entrepreneurial journey, sharing lessons learned from both triumphs and setbacks. They also stress the value of an omnichannel approach, encouraging strategies that go beyond relying solely on platforms like Amazon to create a resilient and sustainable business.