EP #268] [ENG] - How AI is affecting the way we optimise our PPC campaigns - Tarik Berrada Hmima

In this episode of the Ecommerce Lab podcast, host Tarik Berrada, CEO of M19, discusses the role of AI in Amazon PPC advertising. He breaks down the two main types of AI: machine learning and rule-based automation. While automation can be beneficial, he stresses the importance of human oversight and strategic thinking for achieving success. The conversation also delves into the opportunities and challenges of using Amazon Marketing Cloud (AMC) alongside Demand-Side Platforms (DSP). They highlight the advantages of detailed user-level data analysis and incrementality testing but caution that the complexities and high budgets required can be daunting. The episode wraps up with a key takeaway: sellers should consider AMC and DSP only if their monthly ad spend exceeds $40,000 to $50,000.