This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content.

On the Show Today You’ll Learn:

- What is the best way to create user-generated content?
- What can you do to motivate people to create customer-generated content (Video Testimonials) for you?
- How much user-generated content do you need?
- When using Shopify, how does the implementation work
- And more

Boris has 10 years of experience in marketing and performance marketing. He was head of marketing for a gift card marketplace ($50M yearly revenue) in 2016-2017, founded and exited a customized jewelry brand, was head of digital at spot.io and VP of marketing at moodifypet.co.uk, a $1M arr subscription business.

Links & Resources

Website: https://trusta.app/
Shopify App Store: https://apps.shopify.com/trusta?
LinkedIn: https://www.linkedin.com/in/boris-zlatkin-47407839/

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How To Win In A World Of Disingenuous User Generated Content | #134 Boris Zlatkin

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast