In this podcast episode, the hosts explore the significant changes in the sports media landscape, largely fueled by the skyrocketing value of media rights deals. The shift from traditional cable to streaming platforms has disrupted the industry, affecting regional sports networks (RSNs) and opening doors for tech giants like Amazon and YouTube. The conversation emphasizes the growing significance of direct-to-consumer models, the emergence of legal sports betting, and how leagues are evolving the game to keep fans engaged. Athletes are also seizing the moment, using their increased brand value and digital presence to thrive in this new environment, with Steph Curry as a prime example of successful personal branding. The episode wraps up with a forward-looking perspective on the 2028 Los Angeles Olympics and the exciting innovations that may shape the future of sports media.
