SaaStr 776: How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO Elizabeth Pemmerl | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
In this podcast, Elizabeth Pemmerl, GitHub's Chief Revenue Officer, shares insights from the launch and growth of GitHub Copilot, an AI-driven code completion tool. She highlights several key takeaways, such as the critical role of customer feedback in refining products, the need to adjust go-to-market strategies based on actual customer experiences—even if it means changing initial assumptions—and the importance of scaling the business through self-service options, partner networks, and enhancing seller productivity to manage significant growth. Elizabeth also underscores the significance of fostering a company culture that values iteration, embraces a growth mindset, and prioritizes low-ego, high-emotional intelligence hiring.
