SaaStr 777: The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint's CEO | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
In this podcast episode, the focus is on the changing world of vertical SaaS for small and medium-sized businesses, with a spotlight on Mangomint, a software company catering to salons and spas. The discussion emphasizes the need for a seamless integration of financial services—like payments and payroll—into the main product, rather than just adding them as extras. To succeed in this market, companies must adopt a product-led strategy that includes robust post-sales support, a greater number of onboarding managers compared to sales reps, and a well-designed incentive plan that promotes long-term customer success and growth. The conversation also explores the role of AI and automation, highlighting their importance not only for reducing costs but also for tackling labor shortages in the industry. Additionally, it underscores the critical involvement of CEOs in customer interactions to enhance market insight and develop essential intuition.
