In this podcast episode, PR expert Gloria Chou reveals her unique strategy for securing media placements without the need for costly agencies. She encourages a shift in mindset, asserting that journalists are open to cold pitches from independent brands. Chou introduces her "CPR" pitching method—Credibility, Point of View, Relevance—which helps structure pitches around current trends and seasonal topics, prioritizing the journalist's needs over self-promotion. She shares tips on identifying the right journalists, crafting attention-grabbing subject lines, and building lasting relationships for ongoing media coverage. Additionally, Chou emphasizes the importance of a volume-based pitching strategy, highlighting the value of persistence and thoughtful follow-up.
