How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep

In this podcast episode, Dr. Pradeep, a specialist in consumer neuroscience and AI, shares insights on how to enhance eCommerce businesses. He stresses the importance of tapping into consumers' hidden desires and suggests using the "rule of threes" to streamline transactions. Dr. Pradeep advocates for creating a positive shopping experience by incorporating charitable acts at the point of purchase and encourages businesses to adopt innovative metrics that go beyond just competing on price. He also points out the value of non-conscious data, such as music lyrics and popular show dialogues, to develop impactful messaging and achieve personalized marketing. Throughout the discussion, he promotes a transparent approach to integrating AI into business strategies.