In this episode of the "CPG View" podcast, host Bryan Leach, the founder and CEO of Ibotta, shares insights from his company, which has returned over $1.2 billion to consumers. The conversation dives into Ibotta's unique performance-based advertising model and its goal of aligning the interests of consumers and businesses, ultimately creating a fairer advertising landscape. Leach emphasizes his leadership philosophy, which prioritizes authenticity, transparency, and delivering tangible results for clients. He points out their impressive 99% client retention rate as a testament to their commitment to understanding and meeting client needs, especially in today’s budget-conscious environment where measurable outcomes matter. The episode wraps up with Leach encouraging listeners to reach out for potential partnership opportunities.
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