Data-Driven Engagement: Unleashing the Power of CPG Brands in the Digital Era (Chris Jensen, CRO at Ibotta)

In this episode of "The CPG View," Chris Jensen, the Chief Revenue Officer of Ibotta, shares insights into how the company is reshaping performance marketing in the consumer packaged goods (CPG) sector. The discussion delves into Ibotta's innovative rewards strategy and its powerful data analytics that reveal consumer behavior trends. Jensen also addresses the hurdles CPG brands encounter in today’s digital landscape, such as competition from private labels and the escalating costs of loyalty programs. He emphasizes Ibotta's role in enhancing marketing return on investment by linking marketing expenditures to actual consumer actions and offering a comprehensive view of the customer journey. A vital takeaway from the conversation is the shift from merely acquiring new customers to developing deeper loyalty and maximizing the lifetime value of existing ones. This episode provides valuable, actionable insights for CPG professionals eager to refine their marketing investments and boost customer engagement amid economic challenges.