In this podcast episode, Norm Farrar, an experienced e-commerce seller, shares valuable insights on enhancing profitability and efficiency. He discusses key strategies such as optimizing logistics with 3PL warehouses, managing inventory to sidestep Amazon's inbound fees, and harnessing AI tools for content creation and social media. Norm also delves into the benefits of Amazon's influencer program. He highlights the significance of understanding tariff codes to cut costs, rethinking packaging to lower shipping expenses, and fostering a strong brand community to boost loyalty and sales.
