Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.

Chapters

00:00:00 - Kickoff: Welcome to Perpetual Traffic
00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves
00:04:24 - 2025 Predictions: Affiliate Marketing’s Trust Game
00:08:38 - Future-Proofing Info Products
00:12:36 - Winning Tactics for Local Business Marketing
00:14:00 - Ads That Work for Local Audiences
00:17:23 - Post-Black Friday: Next Steps for E-commerce
00:18:37 - Upcoming Trends for New Year Sales
00:20:02 - Agency Insider: Insights from the Frontlines
00:23:47 - Effective Media Buying
00:28:10 - AI’s Role in Shaping Marketing
00:32:09 - The Evolution of Interactive Advertising
00:37:16 - Final Predictions and Takeaways

LINKS AND RESOURCES:

Eddie Maalouf on LinkedIn
BAD Marketing
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing

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