Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

Chapters

00:00:00 - Introduction and Solo Host Spotlight
00:00:35 - Preparing for Strategic Shifts in 2025
00:01:55 - Frequently Asked Client Questions
00:03:49 - National Brand Case Study
00:07:29 - Insights from a Hospitality Sector Case
00:11:10 - Success Story: Niche Business Tactics
00:14:42 - Mastering Campaign Frequency & Strategy
00:19:16 - Creating Powerful UGC Content
00:25:30 - Levels of Influence: A Guide to Marketing Strategies
00:29:35 - Final Thoughts and Audience Connection

LINKS AND RESOURCES:

Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business
Episode 637: [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Billo
Yotpo
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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