In this episode of Amazon Seller News Live, the panel explores the implications of the recent US election and how trade tariffs might change under a Trump administration. They discuss the potential impact of higher tariffs on Chinese goods, especially for e-commerce platforms like Shein and Temu, as well as Amazon's low-cost store. The conversation also highlights a shift towards brand building and audience-focused marketing within the Amazon ecosystem, noting a decline in interest from new sellers. Additionally, the increasing role of AI tools for optimizing listings and advertising is emphasized. The panel agrees that while challenges lie ahead, there are also opportunities for sellers who adapt by diversifying their sourcing, prioritizing brand development, and utilizing AI technologies.
