On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Shiven Ramji, chief product officer at Auth0.

Building a developer product is probably one of the hardest things for startups to build, because you're selling to people who don't really hold the budget.

What are the fundamentals (or secrets) to building successful developer products and companies?

Shiven has built two successful products and brands at Auth0 and DigitalOcean. Both companies recently had exits of $5B+ but have had different growth motions—product-led and sales-led.

Shiven shares his learnings and how you can use them to scale your next product or company:

5:52 - Defining "product-led"

15:52 - Comparing product-led strategies and sales-led growth strategies

20:05 - The challenges selling to developers

23:40 - How to build a hyper-growth product

38:19 - The right window between free and timed trials

44:07 - The role of community in developer products

46:19 - How to build and scale ecosystems to grow your platform

Learn more at https://tractionconf.io

Connect with Shiven Ramji: https://www.linkedin.com/in/shivenramji/

Learn more about Auth0 at https://auth0.com/

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca

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Lessons From Building Two $5 Billion+ Products with Shiven Ramji, Auth0

Traction