In this podcast episode, we explore three little-known business models that leverage freely available information, showcasing how successful companies can thrive by seizing overlooked opportunities. From the profitable niche of mandatory labor law posters to the billion-dollar barcode system managed by GS1, the discussion highlights the significance of simplifying compliance and standardizing resources. Additionally, Craig Clement shares insights on marketing's influential role in shaping cultural norms and consumer behavior through various strategies, all while reflecting on the aspiration to create meaningful work that lasts beyond short-term success.
