In this podcast episode, Shaan Puri and guest Sasha Issenberg explore the complex marketing strategies that drive political campaigns, drawing interesting comparisons between political and business marketing. They analyze various electoral tactics, including campaign post-mortems and the innovative methods used in the Biden and Trump campaigns, showcasing how political communication is evolving in an era marked by disinformation. Through captivating stories and insightful commentary, they highlight the significance of understanding the intricate dynamics of elections, the role of social pressure in influencing voters, and how new media formats like podcasts can shape public perception. Ultimately, the episode sheds light on the complexities of political persuasion and underscores the vital need for transparency in sharing information.
