The CPG Guys are joined in this episode by Mark Baum, Chief Commercial Office at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.

Follow Mark Baum on LinkedIn here: https://www.linkedin.com/in/mark-baum-28b8822/
Follow FMI on LinkedIn here: https://www.linkedin.com/company/fmithefoodindustryassociation/
Follow FMI online here: https://www.fmi.org/

Follow Liz Buchanan on LinkedIn here: https://www.linkedin.com/in/liz-buchanan-35b2007/
Follow NIQ on LinkedIn here: https://www.linkedin.com/company/nielseniq/
Follow NIQ online here: https://nielseniq.com/global/en/

We asked Liz & Mark these questions:

1) Why partner on retail media, why now? Mark follows Liz.
2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.
3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
4) what is NIQ’s offerings on retail media? How does this complement what you do
5) why partner on retail media, why now?
6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution?
7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
8) what is NIQ’s offerings on retail media? How does this complement what you do?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

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Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

The CPG Guys