In this podcast episode, the hosts explore the fascinating trend of adults collecting food-themed plush toys, spotlighting the success of brands like JellyCat and the rise of locally-inspired designs in China. They discuss the deep emotional connections and nostalgia these toys bring, viewing them as more than mere playthings; they become cherished keepsakes that can be passed down through generations. Through personal stories and a look at innovative marketing strategies, the conversation reveals how this trend infuses joy, comfort, and a touch of whimsy into adult lives.
