Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

In this podcast, Paige Costello, Asana's Head of AI and co-head of product, discusses the company's integration of AI. She shares insights on the development and launch of features like AI-assisted status reports and explains Asana's approach to managing AI initiatives, starting with a centralized team that expands as expertise grows. Costello also explores the changing role of product managers in an AI-driven environment. She stresses the significance of hands-on user research, the unpredictable nature of AI outputs, and the need for effective evaluation frameworks to gauge success. Additionally, she highlights how AI can automate mundane tasks, allowing human workers to focus on more creative and impactful endeavors, and shares stories about the benefits of in-person customer interactions.