In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?

We’re Not Marketers and Dave also cover:

One way “frameworks” might hurt your product storytelling.
Why you can’t just start a podcast in B2B without this obvious skill?
What Dave said is “the most important role in B2B marketing”.
Don’t tell sales “what to do”. They almost never listen. Do this instead.
Why “messaging by committee” sucks.
Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.
How can we (product marketers) simplify B2B marketing

Timestamps

(01:05) - Dave's Journey and Podcasting Tips
(05:55) - The Importance of Product Marketing
(07:53) - Early Stage Marketing Strategies
(15:06) - Building Trust and Influence in Startups
(22:01) - Positioning and Messaging Challenges
(26:19) - Addressing the Decline in Win Rate
(29:13) - Importance of Executing Positioning
(29:46) - Casual Conversation and Personal Interests
(30:47) - Messaging Torture Chamber
(31:20) - Marketing Strategies: Brand vs. Content
(33:03) - Event Marketing Insights
(34:48) - Simplifying B2B Marketing
(38:27) - The Role of Podcasts in B2B Marketing
(45:12) - Conclusion and Upcoming Events

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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#189: Product Marketing | Are Product Marketers Actually Marketers? with We're Not Marketer's Podcast

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)