In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights.

Matthew Carnevale, Marketing Manager at Exit Five, dives into a fundamental principle every B2B marketer should understand: you can't fake urgency. Real urgency isn’t something you create from thin air - it’s something that’s baked into your go-to-market strategy.

Matthew shares examples from Exit Five’s playbook, like driving urgency through limited event tickets and exclusive launch discounts, and explains how to adapt these techniques for any B2B setting.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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B2B Marketing Micro-Lesson: How to Drive Urgency—And Why You Can't Fake It

The Dave Gerhardt Show