In this podcast episode, the hosts explore various Amazon programs through a "hot or not" perspective, discussing their pros and cons. They kick things off with the FBA Returnless Resolutions, which they find extremely beneficial for sellers. Next, they critically assess the Amazon Warehousing and Distribution program. While they appreciate the customer service advantages of the Product Lifecycle Support program, they raise concerns about Amazon's limitations on communication. The discussion also covers marketing strategies, including Sponsored TV ads, and offers essential tips for thriving during the holiday season, emphasizing the need for strong brand visibility and customer engagement.
