In this podcast episode, we explore how AI-driven personalization is revolutionizing eCommerce, with a particular focus on Amazon's cutting-edge features that customize product visibility based on individual customer preferences. The conversation stresses the necessity for sellers to adjust their strategies in response to these developments, highlighting how generative and agentic AI can significantly enhance business operations. As we look ahead to the future of shopping shaped by advanced AI technologies, it becomes clear that sellers must stay competitive by mastering new tools and employing effective optimization techniques for their listings.