In this podcast episode, Elizabeth Greene, founder of Jungler, takes us into the complex world of Amazon PPC advertising. She shares her inspiring journey from being a stay-at-home mom to becoming a recognized expert in the field. Elizabeth emphasizes the importance of a comprehensive approach to campaign management that goes beyond just looking at metrics like ACoS and ROAS. By offering practical strategies for optimizing campaigns, highlighting the significance of data integration, and exploring the intricacies of keyword matching, she illustrates how a thoughtful and balanced strategy is essential for achieving long-term growth and profitability in the competitive landscape of Amazon.
