In this podcast episode, we explore the rapid advancements in AI technology, from Transformer models to powerful Large Language Models like ChatGPT. We also take a close look at Amazon's AI strategies, particularly their tool Rufus. While AI has the potential to improve product discovery, many users feel that current implementations still miss the mark. The conversation highlights the significance of semantic search via Amazon's COSMO algorithm, underscoring that, despite these technological strides, best practices for sellers continue to be essential for success.
