In this podcast episode, we explore Amazon’s innovative strategies, particularly in influencer marketing and recent events like the Amazon Unboxed announcement. Host Bradley discusses new programs designed to improve the seller experience and boost order volume, along with AI-powered advertising tools that give small sellers a much-needed edge in the competitive market. The episode also emphasizes the importance of the Amazon Marketing Cloud for data analysis and audience targeting, highlighting its potential to revolutionize e-commerce analytics and advertising effectiveness.
