Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

This podcast episode unfolds the intricate journey of an early-stage technology business as it navigates market adoption and revenue growth. The discussion explores the pain points and challenges faced by startups while defining their target audience, securing marquee customers, and dealing with the chasm between visionaries and pragmatists. It emphasises the significance of understanding the customer's compelling reasons to buy, developing go-to-market strategies, and crossing the chasm, all in an increasingly complex and competitive technology landscape.