In this podcast episode, listeners can discover a thorough guide to effectively launching new products to boost business growth. Moran emphasizes the "multiplier effect," illustrating how it can significantly increase sales and enhance customer engagement. He shares key readiness indicators, advises on selecting complementary products that meet customer needs, and offers strategies for a successful second product launch. Throughout the discussion, he underscores the importance of utilizing existing customer relationships and feedback. This episode is a valuable resource for entrepreneurs eager to expand their business potential and maximize customer lifetime value through product diversification.
