In this podcast episode, host Brian Roisentul chats with William Gassner, a veteran founder and e-commerce expert, about influencer marketing. They suggest a shift away from celebrity endorsements toward the more effective use of micro-influencers, known for their higher engagement and authenticity. The conversation emphasizes the importance of measuring engagement rather than just follower numbers, how to effectively scale influencer campaigns, and the increasing role of AI in marketing. Gassner stresses that brands should prioritize building genuine relationships with influencers, as authentic content is key to enhancing consumer engagement in today's competitive digital landscape.
