In this podcast episode, Nik Hall, founder of Vitafive, shares his inspiring journey of growing a supplement brand into a multi-eight-figure success through direct-to-consumer strategies and retail expansion. He highlights the importance of transparency and swift communication in agency-client partnerships, cautions against rushing into retail, and emphasizes the significance of product quality and customer experience for scaling businesses. Nik offers valuable insights on creating a sellable company, discussing the emotional and logistical hurdles of the selling process. He also outlines the strategies his growth agency, Revive, uses to enhance brands on Amazon.