In this podcast episode, behavioral economist Dan Ariely talks about his work with Irrational Capital and underscores the vital role of human capital in boosting corporate performance. He shares how his firm's research methods have evolved, stressing the importance of employee experiences over surface-level metrics like gender diversity on boards. Ariely emphasizes that factors such as goodwill, fairness, and a collective sense of purpose are crucial for organizations seeking to enhance employee motivation and profitability. He argues for integrating human capital into investment strategies to create a more significant impact on corporate culture and performance, especially in light of the challenges brought on by COVID-19.
