In this podcast episode, Guy Raz explores the essential roles of storytelling and strategic thinking in entrepreneurship through advice calls with experienced experts. Fawn Weaver shares her thoughts on self-confidence and brand storytelling for her whiskey company, while Andrew Abraham discusses marketing medical products as lifestyle solutions. Brett Schulman offers insights into scaling a pet photography business. Each expert addresses unique challenges and provides tailored guidance. Ultimately, the episode highlights how understanding your brand’s narrative and applying effective growth strategies can greatly influence business success.