This podcast episode explores the inspiring journey of James and Alexa Hirschfeld, the founders of Paperless Post. It recounts their near-collapse during the COVID-19 pandemic and their impressive comeback to profitability. The Hirshfelds take a marathon approach to entrepreneurship, facing unique challenges in the digital invitation market. The episode highlights their resilience, strategic pivots, and the essential role of high-quality design amidst a sea of free alternatives. Ultimately, their personal backgrounds and professional determination have fueled their success, underscoring their commitment to continuous growth.
