Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself.

Chapters

00:00:00 - Welcome to the Show
00:00:34 - The Secret to Real Success
00:01:17 - What is The Go-Giver?
00:02:50 - The Mindset Shift: From Getting to Giving
00:04:19 - Applying The Go-Giver to Business and Marketing
00:07:16 - The Five Laws of Stratospheric Success
00:07:53 - The Law of Value
00:15:05 - The Law of Compensation
00:17:56 - The Law of Influence
00:21:01 - Storytelling for Business Success
00:22:02 - The Importance of Authenticity
00:24:11 - Misconceptions About Authenticity
00:28:02 - The Law of Receptivity
00:31:05 - Final Thoughts and Resources

LINKS AND RESOURCES:

Bob Burg Website
Books Written by Bob Burg
Influence: The Psychology of Persuasion
The New One Minute Manager
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula

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