Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.

Chapters

00:00:00 - Unlock $1,000 in Value with Wicked Reports
00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal
00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic
00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?
00:12:26 - Building a Winning Funnel Block by Block
00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It
00:25:04 - Traffic Columns: What You Need to See for Growth
00:26:43 - Attribution Woes: Are Your Numbers Lying?
00:27:29 - Current Trends and Cost Insights You Can't Ignore
00:28:24 - The Power of New vs. Repeat Customers in Scaling
00:30:50 - Delayed Conversions: Hidden Value in Your Data
00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales
00:36:26 - CAC to LTV: Unlocking the Growth Formula
00:38:30 - Getting Ready for Black Friday: What You Must Know
00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success

LINKS AND RESOURCES:

How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)

Perpetual Traffic