In this podcast episode, Adrienne Walcer from Google discusses two main approaches to incident management: treating it as a one-time event versus integrating it as an ongoing practice throughout a system's lifecycle. She emphasizes the importance of taking a proactive approach right from the design phase, highlighting the need to recognize hazards, triggers, and accountability in effective incident management. The conversation also covers how structured response teams, clear categorization of responders, and well-established protocols can lead to more effective incident handling, ultimately enhancing system reliability and reducing team burnout.