This podcast episode delves into the complexities surrounding global tourism recovery, the challenges of overtourism, and the need for sustainable management practices. Featuring insights from Sandra Kefal of the World Tourism Organisation, the discussion emphasizes the significance of carrying capacity in tourism, with regional variations observed post-COVID, particularly in Japan and elsewhere. Professor Kumi Kato addresses Japan's focus on diversifying tourist attractions to alleviate congestion in popular areas while promoting economic revitalization in rural regions. Finally, Professor Cevat Tosun advocates for community engagement and a holistic approach to addressing the broader socio-economic issues linked to overtourism, calling for a shift towards coexistence rather than exclusion in tourism management.