In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

Building a creator-led marketing program that encourages user-generated content and community involvement
Aligning marketing with product-led growth for self-serve models
Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

(00:00) - - Intro to Bruno
(08:04) - - Tailoring Growth Marketing Strategies
(10:05) - - Freelancer-Generated Content
(12:51) - - Launching a Creators Program
(17:38) - - Collaborative Product Integration
(18:27) - - Quality Over Quantity in Influencer Marketing
(22:43) - - SEO Tools Development with Clay and Webflow
(27:37) - - How to Craft a Distinctly Unique Brand
(28:14) - Customizing Outbound Strategies
(31:33) - - Having a Strong Company Vision
(35:50) - - In-House SEO vs External Agency

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#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)