In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.

Dave and Kevin cover:

How to be a good marketer even when you're not the Subject Matter Expert
Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
B2B influencer marketing plays that work

Timestamps

(00:00) - - Intro to Kevin
(06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
(09:24) - - Why You Should Stay Close to Your Customer
(16:43) - - How to Manage a Marketing Team with Limited Resources
(19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
(24:00) - - Signups and Demos Boost From LinkedIn
(25:06) - - How to Attribute ROI in Multi-Platform Marketing
(29:16) - - Creating Authentic and Valuable Content
(33:55) - - Generating Pipeline with Economic Buyer Signals
(35:36) - - Increasing Digital Touchpoints
(39:34) - - How To Maximize Actionability, Volume, and Conversion Rate
(41:20) - - LinkedIn Measurement

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#179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)