In this episode of the AI Driven Marketer, host Dan Sanchez sits down with Craig Nelson, a seasoned expert in sales enablement. Craig shares his insights on how organizations can lay the groundwork for integrating AI into their sales processes, even if they're just beginning their AI journey. The discussion covers practical steps for transitioning from AI interest to implementation, the role of marketing in supporting AI-driven sales, and how to achieve significant productivity gains with AI. Tune in to learn how AI can revolutionize your sales enablement strategies, helping you do more with less and ultimately driving better results.

Episode Timestamps:

00:01 - Introduction: The journey of mastering AI in 2024
00:25 - Introducing Craig Nelson and his new AI-driven endeavor
01:30 - Craig’s realization of AI’s potential and its impact on sales
03:00 - The current state of AI adoption in organizations
03:57 - Addressing fears and concerns around AI adoption
05:13 - Early days of AI adoption and its accelerating interest
07:30 - Sales teams leveraging AI: before, during, and after sales calls
09:22 - Custom GPTs and streamlining sales processes
11:30 - The importance of time and process discipline in AI adoption
13:05 - First steps for AI success in sales: Practical use cases
18:59 - Scaling AI use cases and overcoming challenges
27:05 - AI in sales coaching and training: Enhancing feedback loops
34:12 - Scaling sales teams with AI and avoiding burnout
36:44 - Becoming an AI-first company: What it means and why it matters
41:00 - The current capabilities of AI and future potential
44:25 - Craig’s final thoughts and where to learn more about his work

The Roadmap to AI-Driven Sales Teams w/Craig Nelson

AI-Driven Marketer: Master Practical AI Marketing Skills