This podcast episode delves into the question of whether AI can truly take the place of a human marketer's mind. While today's AI lacks the ability to fully mimic human problem-solving and strategic thought, two promising approaches—developing custom GPTs and training niche LLMs—offer opportunities to harness AI for showcasing expertise. Custom GPTs shine at performing specific, repetitive tasks, whereas niche LLMs excel in providing general Q&A support, answering in a manner that aligns with the user's knowledge. Nonetheless, both methods still struggle to replicate the nuanced judgment and strategic insight of a human expert.
