In this podcast, Lean expert Adam Lawrence dives into the concept of Kaizen events—short, focused improvement projects—and introduces his "Wheel of Sustainability" for ensuring lasting change. He shares a compelling example of how a Kaizen event enabled a company to reduce its Amazon late-delivery fines from over $1 million a year to zero by implementing small, effective changes through teamwork and process visualization. Adam stresses the significance of team ownership, open communication (with a humorous nod to "butt ugly by Friday"), and strong leadership commitment to achieve sustainable outcomes. He advocates for a customer-focused approach to eliminate waste and enhance value. Additionally, he discusses how the One Page Marketing Plan has helped bring clarity and efficiency to his own business.