Strategy Calls that Sell Premium Programs with John Meese

In this podcast, John Meese, the author of "Serve to Sell," introduces an innovative sales technique known as the "Serve Call." Unlike traditional sales pitches, the Serve Call emphasizes impactful coaching and authentic market research all in one conversation. This method not only fosters strong relationships with clients but also uncovers valuable insights, ultimately leading to increased sales of premium programs. The strategy revolves around simplifying product offerings to just a few key items: a gateway product, a membership, and a premium program. By using the Serve Call, sales professionals can gain a deep understanding of their clients' needs before making any sales. The structure of the Serve Call is designed to build rapport, clarify client goals and challenges, identify available resources, summarize key insights, and then provide a personalized recommendation for a premium program. This approach has proven to be highly effective, generating significant revenue even from initial cold outreach.