In this podcast episode, the host, Elric, explores how to use Perplexity AI for streamlined account research in outbound sales. He highlights three main benefits of Perplexity compared to ChatGPT and Google: access to real-time information, the ability to analyze links for simultaneous website searches, and AI-enhanced relevance filtering. Elric demonstrates how Perplexity enables the quick creation of account plans for both private (Nuxt) and public (Eventbrite) companies, allowing for targeted outreach strategies to be crafted in seconds rather than hours. He provides specific examples of using prompts to gather insights on company initiatives, the leadership team’s activities, and relevant market trends, all aimed at boosting outreach effectiveness.
