In this podcast episode, host Elric introduces a "value-first" approach to cold outreach for sales professionals. He shares a compelling example where he offers the CEO of Enrich a list of their customer's competitors along with key marketing leaders. This tactic serves as a pre-sales strategy aimed at showcasing value and building rapport before pitching his fractional SDR leadership services. The method consists of two outreach messages; the first presents the valuable list, while the second, sent a few days later, invites a conversation about how this information can enhance sales effectiveness. By focusing on the prospect's needs instead of the seller's product, this approach increases the chances of engagement and helps secure a meeting.
