This podcast episode features Jesper Sorensen discussing the essence of strategy and its distinction from planning, emphasizing that strategy is a dynamic, organization-wide endeavor tailored to secure economic prosperity through collaboration and adaptation. Highlighting the role of storytelling and effective communication, Jesper encourages the integration of insights from all levels within the organization, advocating for constructive debate and the importance of both verbal and nonverbal communication in aligning and motivating individuals towards shared goals.