This podcast episode delves into the entrepreneurial journey of Eshchar Ben-Shitrit, the founder of a plant-based meat company, and the challenges and innovations of creating meat alternatives that are comparable to animal meat. The discussion covers the inspiration behind Eshchar's transition from corporate comfort to entrepreneurial calling, his passion for sustainability and impact, the unique approach of using 3D printing to create plant-based steaks, the importance of working with experts and chefs to refine the taste and texture, and the company's ultimate goal of becoming the world's largest meat company without relying on animals.